Insights

Read the latest insights from Jackson Barnes Recruitment.

The Event Experience

Our Family’s Journey Through University Tours, Tradeshows, Weddings, and More

Over the past six weeks, my family and I have had the pleasure of attending a diverse array of events, from university tours to a B2B tradeshow at Birmingham NEC, and even a wedding. Each of these events offered unique experiences, but they all shared certain elements that made them truly memorable. Here are our top takeaways on what made each event stand out and leave a lasting impression.

  1. Pre-Event Information

One of the key factors that set the stage for a great experience was the quality of pre-event information. Well-written details about travel arrangements, event timings, contact information, and specific instructions made us feel excited and well-prepared for each event.

For instance, before attending the university tours, we received comprehensive guides that included campus maps, schedules, and highlights of what to expect. This not only built our anticipation but also helped us plan our day efficiently, ensuring we didn’t miss out on any important activities.

Similarly, the B2B tradeshow provided detailed information about parking, registration processes, and exhibitor lists. This proactive approach minimized confusion and allowed us to make the most of our time at the event.

  1. On-the-Day Customer Service

Excellent customer service can make or break an event experience. We found that positive, engaged, and knowledgeable staff significantly enhanced our enjoyment of each event.

At the Birmingham NEC tradeshow, staff members were not only friendly and approachable but also well-informed about the event layout and schedules. Their willingness to assist with a smile made navigating the large venue much easier and more enjoyable.

During the wedding we attended, the event staff went above and beyond to ensure guests felt welcomed and comfortable. Their attentive service and genuine warmth contributed to the joyous atmosphere, making the celebration even more special.

  1. Meeting and Exceeding Expectations

The best events didn’t just meet our expectations—they exceeded them in various ways.

The university tours were particularly impressive, offering personalized experiences that went beyond standard presentations. Engaging campus tours led by enthusiastic students, interactive sessions with faculty, and opportunities to explore facilities firsthand gave us a thorough understanding of each institution and left a lasting impression.

At the tradeshow, we were pleasantly surprised by the variety and quality of the exhibits. The event featured interactive displays, informative seminars, and ample networking opportunities, all of which surpassed our initial expectations.

The wedding we attended was a masterclass in exceeding expectations. From the beautifully decorated venue to the meticulously planned program, every detail was thoughtfully executed. The highlight was a surprise solo performance by a hugely talented artist, which added an unexpected and delightful twist to the evening.

Reflecting on our event experiences over the past six weeks, it’s clear that certain elements consistently contributed to making each event special. Comprehensive pre-event information set the stage for success, while exceptional customer service on the day ensured a smooth and enjoyable experience. Most importantly, events that went above and beyond to exceed our expectations left us with cherished memories.

If you are considering a career in events whether it’s in an academic environment, organising a b2b tradeshow, or hosting a wedding, focusing on these key aspects can help create unforgettable experiences for your attendees.

You can contact helen@jbrecruitment.co.uk for information on the latest jobs in B2B Conferences, Exhibitions or Tradeshows or you can search our live jobs here

 

About Jackson Barnes Recruitment

Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:

We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.