Why Are LinkedIn and Email Marketing Such a Power Duo?
In the world of B2B marketing, LinkedIn and Email are the ultimate power duo.
Email is the trusted, strategic hero, delivering personalised and highly targeted value straight to inboxes. Email marketing is a low-cost marketing exercise that can deliver high-value results which can be measured and analysed effectively. Meanwhile, LinkedIn provides opportunities for business networking, marketing, and business growth, it builds visibility, and professional credibility and provides direct access to millions of professionals and decision-makers.
Together, they create an unstoppable marketing force. Email nurtures relationships with precision, while LinkedIn amplifies messages, sparking engagement and trust.
How?
- Use LinkedIn to promote your newsletter and grow sign-ups.
- Align content by letting LinkedIn engagement inform your emails.
- Cross-promote by sharing LinkedIn highlights in emails and vice versa.
Consistent and coordinated, LinkedIn and Email can elevate your marketing strategy, delivering both reach and reliability. The combined strategy will support you in crafting a plan that connects, resonates, and converts.
About Jackson Barnes Recruitment
Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:
• Sales – delegate, sponsorship & Business Development
• Editor
We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.