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Is the Decline of In-Person Meetings Costing Us Sales?
In my conversations this week with MDs and business owners in the B2B events industry, one recurring theme stood out: Are we missing out on sales revenue by not meeting clients in person? There’s a strong argument that face-to-face interactions foster trust, deepen relationships, and ultimately lead to more closed deals. But despite these benefits,…
Where are you looking for you next job?
In the fast-paced world of B2B events, finding the right job can be as challenging as organising a successful conference. With multiple platforms available for job seekers, from LinkedIn to recruitment agencies and traditional job boards, it’s important to understand where candidates are having the most success in their job search. As a Recruiter for…
Are you Considering joining a B2B Events Start-Up or SME?
If you are thinking about joining a Start-Up or SME in the B2B Events Industry you need to read this. I recently spoke with a Sponsorship Sales professional who made the leap six months ago. Here’s what they learned. This individual joined an ambitious b2b events start-up that launched with a major event three years…
The role seems to be everything I have hoped for and more
This is a great reminder about why I work in B2B Events Recruitment. This lovely candidate emailed me at the end of their first week to let me know how they had got on. “With my first week coming to an end, I appreciate you can only take so much from a role with a…
What Is B2B Events Sponsorship Sales?
A sponsorship sales professional in B2B events is responsible for selling sponsorship packages to companies that want to promote their brand, products, or services at industry conferences, exhibitions, trade shows, and events. This is a solutions-based consultative sales process. Their role involves a mix of new business sales, business development, and relationship management. Sponsorship sales…
11 Of The Most Commonly Used Sales Methodologies
Sales professionals are often encouraged to use a sales methodology to bring structure, consistency, and effectiveness to their selling process. These methodologies provide a proven framework that helps salespeople identify customer needs, build strong relationships, and close deals more efficiently. By following a structured approach, sales teams can increase conversion rates, improve forecasting accuracy, and shorten…