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The Future of Events

The Future of Events: Hybrid is the Buzzword

 

The article in Press Gazette shares valuable insight into the reality of the effects of Covid on the events industry, the positive and negative. The lost revenue and redundancies hitting big & small company names. New products developed at speed to bridge the gap created by Covid have provided business with exciting digital conferences, exhibitions and new content driven products. The new hybrid offering provides a varied range of products for business to get involved with.

 

The article touches on the hot topic ‘what’s next for events industry’ and how the industry can return to live events and what the future of the commercial events industry looks like. It’s going to be an exciting and very different landscape with the successful growth of the digital event model during 2020. The article looks at big players; FT, Informa, Informa, DMG etc all sharing the reality of the experience over the past 12 months.

You can read the full Press Gazette article here:

https://www.pressgazette.co.uk/the-future-of-events-hybrid-is-the-buzzword-as-covid-costs-uk-publishers-2bn/

 

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